This morning likely Republican Nominee John McCain named Alaskan Govenor Sarah Palin as his Vice Presidential running mate. Now we all know that McCain did not do this for a political reason, she pales in comparison to any of his other choices. But this is not a political blog, this is about marketing, and McCain’s [...]

When it comes to marketing, intelligence of your market is vital. Not knowing who your customers are is kind of like going into battle and not knowing who the enemy is. You end up shooting every direction, wasting a lot of time and bullets.
If you really want to be prepared to dominate your market you [...]

Seth Godin posted a topic on his blog called “The Dead Zone of Slick” . I’ll give you a quick summary, but if you haven’t read it, you should head over and read it.
Basically Seth was saying that when people or companies are used to operating in the hump of real and they try to [...]

I spend a lot of time traveling for various projects, and I often think that there has to be a better way to capitalize on the captive nature of an airplane. As a traveler, there isn’t anywhere to go once you board a plane (barring the occasional criminal turned skydiver). Isn’t that a perfect [...]

So tonight while watching the Olympics, I was playing around on iTunes downloading a couple movies for some upcoming trips. I decided to download one of my favorite movies of all time, which also happens to be the greatest marketing movie ever created. Some of you may have heard of it. It’s a small indie [...]

I’ll make this simple. Your customers are stupid. They don’t know about your business, they don’t know your industry jargon, in fact they don’t even care. All they care about is themselves. They are selfish, you can’t change that, so get over it. But you can use it to your advantage.
Remember customers are stupid. So [...]

So here I am sitting at the Affiliate Summit on Tuesday, the last day of the summit. And let me tell you, its been very productive.
Marketing is all about generating revenue and affiliate marketing isn’t any different. For those of you who don’t understand affiliate marketing, its actually quite simple. Its basically where a merchant [...]

I am packing my bags today as I get ready to leave for Boston and the Affiliate Summit East. This will be a unique experience as Affiliate Marketing is not a traditional source of revenue for the Newspaper Industy.
I am writing a report of the industry and how it can be applied to the newspaper [...]