I spend a lot of time traveling for various projects, and I often think that there has to be a better way to capitalize on the captive nature of an airplane. As a traveler, there isn’t anywhere to go once you board a plane (barring the occasional criminal turned skydiver). Isn’t that a perfect place for marketers to reach customers? You would think so, but usually the only two things on board are skymall magazine and the standard issue airplane magazine.

Goofing around with this concept, I stumbled across this unique in-air ad agency InterAir Media. They list a lot of ideas on their site, like flyers in seat back pockets, in-air video, etc. I’ve thought there is also the possibility for a modified seat back lightbox to display ads.

There are plenty of options, its just a matter of giving a couple a shot and seeing what happens. But if I was in the business of reaching business travelers, I would surely be trying to leverage some deals with the airlines.

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