Comments on: Don’t Underestimate the Stupidity of Your Customers! http://www.marketingwicked.com/2008/advertising/stupid_customers/ Brutal Truth in Marketing. An innovator's guide to marketing better than your competition. Tue, 06 Jan 2009 03:06:21 +0000 http://wordpress.org/?v=2.6.2 By: Linda P. Morton http://www.marketingwicked.com/2008/advertising/stupid_customers/#comment-4 Linda P. Morton Fri, 15 Aug 2008 14:17:46 +0000 http://www.marketingwicked.com/?p=27#comment-4 I agree. A great looking ad or publication doesn't make an effective one. I preach this throughout my book, Strategic Publications: Designing For Target Markets. All design decisions should be based on knowledge of the target market. Sometimes that requires what others would consider plain or boring, but it just right for the target market. Of course you have to know a lot about your target market in order to base design decisions on their characteristics. I've linked to my site on strategic publications if anyone of your readers would like to learn more about it. I agree. A great looking ad or publication doesn’t make an effective one. I preach this throughout my book, Strategic Publications: Designing For Target Markets.

All design decisions should be based on knowledge of the target market. Sometimes that requires what others would consider plain or boring, but it just right for the target market.

Of course you have to know a lot about your target market in order to base design decisions on their characteristics. I’ve linked to my site on strategic publications if anyone of your readers would like to learn more about it.

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