Affiliate Summit East, Boston

So here I am sitting at the Affiliate Summit on Tuesday, the last day of the summit. And let me tell you, its been very productive.

Marketing is all about generating revenue and affiliate marketing isn’t any different. For those of you who don’t understand affiliate marketing, its actually quite simple. Its basically where a merchant or business has a independent salesforce. How do they accomplish that? They pay a commission on a sale, or a fee on an action.

Often referred to as CPA Marketing, or Cost Per Acquisition or Cost Per Action. Each merchant pays per certain actions. And the Marketer often called a Publisher or Affiliate is paid every time someone completes one of those actions.

Now some of you reading this already know this, but for those of you who have never heard of this before. Make sure you think more about how this can affect your business.

If you are a publisher, you can make money off the traffic on your website.
If you are a merchant, you can get a large salesforce to drive sales to your products or services.

I will post a basic tutorial on setting up a program for both affiliates and merchants when I return from Boston. Until then…

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