Coupons work. Its a fact… People like bribes. But its even more than that. It takes a little bit of the risk away from trying new things, or things outside your comfort zone.

If you are a business, give customers a reason to try you out. Give them a reason to try a new product. Guide them through your store.

As a great example of coupons spurring sales, take a look at CVS Pharmacy. With the extra care rewards care card you can scan your card when you walk in the store and get coupons for that purpose. Talk about an opportunity to guide a customer through the store, and spur sales that you might not normally get.

How can you increase your traffic with coupons?

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