Money is the root of…

Most people would say that money is the root of all evil. I respectfully disagree. Actually I disagree completely and don’t care if its respectful.

Money is the root of all opportunity… what you do with that money is up to you. If you choose to use your opportunity for evil, then so be it. And often greed makes one learn towards the evil side. But its when money is used for good opportunities that you really see the growth.

Here’s what I mean. Take a small business who just today told me, “It’s been slow for the last couple months. I don’t think the advertising I am doing is working. But I can’t do any more until things pick back up”

Alright, here’s whats wrong with that…

First, the advertising is with my competitor… so I can’t help her do good advertising.

And Second, if you are slow, you must make your advertising work to draw more business. Advertising can not be a result of success. You must use your money to create opportunity… You can not wait for opportunity to create your money. You will be waiting for a long time.

Key Message: If you advertising is not working… screw the contract… force them to make it work, or better yet, take some responsibility and work on your advertising message.

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