A lot of business owners ask me… what am I doing wrong? How can I grow my business.

My response? Your business sucks. You are not unique, there is nothing special about you. Why is it that most businesses are so hell bent on competing based on “customer service” yet Wal-Mart gives better customer service than them.

Most small businesses are not set up for great customer service, most can’t even pull off mediocre customer service. So stop using that as your platform for you business success. It won’t work.

So what can you do to stop your business from sucking? Simple:

• Identify what is unique about your business (and if you say customer service, go straight to jail, do not pass go, do not collect $200)
• Leverage your uniqueness. Use it everywhere
• Stop trying to compete where you can’t. And don’t pretend competition doesn’t exist.

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