It’s a tough economy, I get that. But don’t waste my time in a desperate attempt to make a sale. It just makes you look bad and makes me less likely to buy from you now and in the future.

My wife and I are car shopping today and she is looking for something that is a little tough to find. So we called a car dealership about 30 minute from our house and asked about their inventory. Now normally we would have checked online but we were out driving around and I figured it’d be easier to call than hop online on the iPhone. Big mistake. The salseman asked what we were looking for and proceeded to say they have six on the lot that fall in our range and that they’d be very aggressive on our trade. So we made the trip.

They had 2 on the lot, neither matched our criteria. Guess what. He wasted my time and lost our sale.

Lesson, it’s ok to not be able to deliver. Just say so. I’ll be more likely to think highly of you than to never plan on shopping with you for wasting my time.

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