Any time you choose a career as a marketer things are, at one point or another, going to get bumpy. In the end you need to go back to the basics and push through. Right now in our Nation we are facing a difficult road, its time to start back at the basics. Remember the [...]

Alright, it’s time for a little marketing experiment… I want you to get out a blank sheet of paper and a drawing instrument. Go ahead and grab it now.
Alright… got it? Ok… I want you to draw a picture of a flower. That’s all, just draw a picture of a flower…
Done? Good, I’m guessing your [...]

I am a proud user of Gmail, Google’s email service. Mainly because it just rocks, it works on my iphone, has IMAP and more…
But I came across a really cool way to store data in GMail… Take a look at the Micro Persuasion Blog post Make Magic with Metadata in Gmail
I am going to start [...]

Business is the art of extracting money from another man’s pocket without resorting to violence. - Max Amsterdam
What are you doing to extract money? We are almost to the 4th quarter, do you have your pickpocketing plan in place? Sorry for the alliteration… it was wrong of me.
marketing

As a marketer or a small business owner no doubt you have had to create some ads… and if you think its the responsibility of you ad rep, you’re in for a world of hurt. And a lot of wasted money. It’s your product, you need to understand what it takes to create a good [...]

Are you an small business who wants to do better in the search engines? Alright, just about everybody should answer yes to that. I mean, even one wants some Google and Yahoo lovin’.
Here’s are some easy and quick ways to see how your website is doing. And better than that they are free. (Disclaimer, I [...]

Marketing can be a difficult thing to master. It’s even harder if you are using the wrong tools, or tools that are too old to do a good job.
If you are trying to be a fashion photographer you wouldn’t show up with a camera like this. So as a marketer, what tools do you show [...]

Coupons work. Its a fact… People like bribes. But its even more than that. It takes a little bit of the risk away from trying new things, or things outside your comfort zone.
If you are a business, give customers a reason to try you out. Give them a reason to try a new product. Guide [...]