So I was driving to work today listening to the new album from the Flobots. First off, great album. But back to the point, in the album, there is this mini song called “There’s a war going on for your mind.”
As a marketer this rings truer everyday. What are you doing to break through the [...]

I was talking with a business owner last week, and he was giving me a sob story about how he can’t afford to market properly even though he really wants to. Below is a summary of our conversation…
First off, I explained to him that if he really wanted to, finding dollars for marketing would be [...]

Everytime I pass a semi-trailer with nothing on it I think of what a waste of potential advertising space it could be. Someone should start getting the rights to this white space.

This morning likely Republican Nominee John McCain named Alaskan Govenor Sarah Palin as his Vice Presidential running mate. Now we all know that McCain did not do this for a political reason, she pales in comparison to any of his other choices. But this is not a political blog, this is about marketing, and McCain’s [...]

When it comes to marketing, intelligence of your market is vital. Not knowing who your customers are is kind of like going into battle and not knowing who the enemy is. You end up shooting every direction, wasting a lot of time and bullets.
If you really want to be prepared to dominate your market you [...]

Seth Godin posted a topic on his blog called “The Dead Zone of Slick” . I’ll give you a quick summary, but if you haven’t read it, you should head over and read it.
Basically Seth was saying that when people or companies are used to operating in the hump of real and they try to [...]

I spend a lot of time traveling for various projects, and I often think that there has to be a better way to capitalize on the captive nature of an airplane. As a traveler, there isn’t anywhere to go once you board a plane (barring the occasional criminal turned skydiver). Isn’t that a perfect [...]

So tonight while watching the Olympics, I was playing around on iTunes downloading a couple movies for some upcoming trips. I decided to download one of my favorite movies of all time, which also happens to be the greatest marketing movie ever created. Some of you may have heard of it. It’s a small indie [...]