I’ll make this simple. Your customers are stupid. They don’t know about your business, they don’t know your industry jargon, in fact they don’t even care. All they care about is themselves. They are selfish, you can’t change that, so get over it. But you can use it to your advantage.
Remember customers are stupid. So [...]

So here I am sitting at the Affiliate Summit on Tuesday, the last day of the summit. And let me tell you, its been very productive.
Marketing is all about generating revenue and affiliate marketing isn’t any different. For those of you who don’t understand affiliate marketing, its actually quite simple. Its basically where a merchant [...]

I am packing my bags today as I get ready to leave for Boston and the Affiliate Summit East. This will be a unique experience as Affiliate Marketing is not a traditional source of revenue for the Newspaper Industy.
I am writing a report of the industry and how it can be applied to the newspaper [...]

Just one simple question? How long can newspapers weather the perfect storm?
Is there enough innovation left in the industry?

It’s a tough economy, I get that. But don’t waste my time in a desperate attempt to make a sale. It just makes you look bad and makes me less likely to buy from you now and in the future.
My wife and I are car shopping today and she is looking for something that is [...]

I’m testing out the new iPhone app for wordpress and so far it’s pretty cool. I really could see a huge benefit for this to a quick update blog like a dining blog or a travel blog. Since you can upload pictures from your phone it makes a perfect tool for moblogging.
I will use [...]

As I get ready to watch the UFC fights tonight, I got thinking about the branding of fighters. Unfortunately, most fighters leave the branding up to the association they fight for. The problem with that is their are controlled by the association. They have no autonomy, and are very dependent on the whims of the [...]

I was driving through Utah while visiting a client just over a year ago, and I saw a brilliant billboard for a financial services company.
It said:
“Over the course of their life, the average American eats 8 spiders while sleeping”
-Sometimes we’re too honest