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	<title>MarketingWicked.com &#187; Innovation</title>
	<atom:link href="http://www.marketingwicked.com/category/innovation/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.marketingwicked.com</link>
	<description>Brutal Truth in Marketing. An innovator's guide to marketing better than your competition.</description>
	<pubDate>Tue, 21 Oct 2008 21:22:42 +0000</pubDate>
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		<title>Affiliate Summit East</title>
		<link>http://www.marketingwicked.com/2008/innovation/affiliate-summit-east/</link>
		<comments>http://www.marketingwicked.com/2008/innovation/affiliate-summit-east/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 18:16:00 +0000</pubDate>
		<dc:creator>Zack Wenthe</dc:creator>
		
		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[Affiliate Marketing]]></category>

		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://www.marketingwicked.com/?p=23</guid>
		<description><![CDATA[I am packing my bags today as I get ready to leave for Boston and the Affiliate Summit East. This will be a unique experience as Affiliate Marketing is not a traditional source of revenue for the Newspaper Industy.
I am writing a report of the industry and how it can be applied to the newspaper [...]]]></description>
			<content:encoded><![CDATA[<p>I am packing my bags today as I get ready to leave for Boston and the Affiliate Summit East. This will be a unique experience as Affiliate Marketing is not a traditional source of revenue for the Newspaper Industy.</p>
<p>I am writing a report of the industry and how it can be applied to the newspaper industry. I will post it once I return and complete it.</p>
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		<title>The Perfect Storm</title>
		<link>http://www.marketingwicked.com/2008/marketing/the-perfect-storm/</link>
		<comments>http://www.marketingwicked.com/2008/marketing/the-perfect-storm/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 00:11:46 +0000</pubDate>
		<dc:creator>Zack Wenthe</dc:creator>
		
		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[newspapers marketing]]></category>

		<guid isPermaLink="false">http://www.marketingwicked.com/2008/marketing/the-perfect-storm/</guid>
		<description><![CDATA[Just one simple question? How long can newspapers weather the perfect storm?
Is there enough innovation left in the industry?

]]></description>
			<content:encoded><![CDATA[<p>Just one simple question? How long can newspapers weather the perfect storm?</p>
<p>Is there enough innovation left in the industry?</p>
<p><a href="http://www.marketingwicked.com/wp-content/uploads/2008/08/p-640-480-3396068f-8144-4f4f-aec3-1652a4980b80.jpeg"><img src="http://www.marketingwicked.com/wp-content/uploads/2008/08/p-640-480-3396068f-8144-4f4f-aec3-1652a4980b80.jpeg" alt="photo" width="225" height="300" class="alignnone size-full wp-image-364" /></a></p>
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		<item>
		<title>Sometimes too honest&#8230;</title>
		<link>http://www.marketingwicked.com/2008/innovation/sometimes-too-honest/</link>
		<comments>http://www.marketingwicked.com/2008/innovation/sometimes-too-honest/#comments</comments>
		<pubDate>Sat, 05 Jul 2008 05:26:47 +0000</pubDate>
		<dc:creator>Zack Wenthe</dc:creator>
		
		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://www.marketingwicked.com/?p=10</guid>
		<description><![CDATA[I was driving through Utah while visiting a client just over a year ago, and I saw a brilliant billboard for a financial services company.
It said:
&#8220;Over the course of their life, the average American eats 8 spiders while sleeping&#8221;
-Sometimes we&#8217;re too honest

This company is willing to tell the truth even if it hurts a little. [...]]]></description>
			<content:encoded><![CDATA[<p>I was driving through Utah while visiting a client just over a year ago, and I saw a brilliant billboard for a financial services company.</p>
<p>It said:</p>
<blockquote><p>&#8220;Over the course of their life, the average American eats 8 spiders while sleeping&#8221;<br />
-Sometimes we&#8217;re too honest</p></blockquote>
<p><span id="more-10"></span><br />
This company is willing to tell the truth even if it hurts a little. And I loved it. I take that exact same philosophy in life and my blog. Sometimes the truth hurts, but it needs to be said. My goal in my blog is to tell it like I see it.</p>
<p>As a Director of Marketing and Innovation for a Newspaper group in the Midwest I speak to a lot of businesses, and I see some great ideas and innovation in small business, but I also see a lot of stupidity and huge egos. Often the smallest business have the biggest egos. Now don&#8217;t get me wrong, and ego is a good thing, as long as it doesn&#8217;t get in the way of your business. When you let your ego run your business, it closes you off from any source of innovation because you think you have all the answers.</p>
<p>Let me spell it out simply&#8230;</p>
<blockquote><p>If you had all the answers&#8230; you wouldn&#8217;t still be a small business.</p></blockquote>
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