Any time you choose a career as a marketer things are, at one point or another, going to get bumpy. In the end you need to go back to the basics and push through. Right now in our Nation we are facing a difficult road, its time to start back at the basics. Remember the [...]

Alright, it’s time for a little marketing experiment… I want you to get out a blank sheet of paper and a drawing instrument. Go ahead and grab it now.
Alright… got it? Ok… I want you to draw a picture of a flower. That’s all, just draw a picture of a flower…
Done? Good, I’m guessing your [...]

Marketing can be a difficult thing to master. It’s even harder if you are using the wrong tools, or tools that are too old to do a good job.
If you are trying to be a fashion photographer you wouldn’t show up with a camera like this. So as a marketer, what tools do you show [...]

Coupons work. Its a fact… People like bribes. But its even more than that. It takes a little bit of the risk away from trying new things, or things outside your comfort zone.
If you are a business, give customers a reason to try you out. Give them a reason to try a new product. Guide [...]

So I was driving to work today listening to the new album from the Flobots. First off, great album. But back to the point, in the album, there is this mini song called “There’s a war going on for your mind.”
As a marketer this rings truer everyday. What are you doing to break through the [...]

I was talking with a business owner last week, and he was giving me a sob story about how he can’t afford to market properly even though he really wants to. Below is a summary of our conversation…
First off, I explained to him that if he really wanted to, finding dollars for marketing would be [...]

This morning likely Republican Nominee John McCain named Alaskan Govenor Sarah Palin as his Vice Presidential running mate. Now we all know that McCain did not do this for a political reason, she pales in comparison to any of his other choices. But this is not a political blog, this is about marketing, and McCain’s [...]

When it comes to marketing, intelligence of your market is vital. Not knowing who your customers are is kind of like going into battle and not knowing who the enemy is. You end up shooting every direction, wasting a lot of time and bullets.
If you really want to be prepared to dominate your market you [...]