Seth Godin posted a topic on his blog called “The Dead Zone of Slick” . I’ll give you a quick summary, but if you haven’t read it, you should head over and read it.
Basically Seth was saying that when people or companies are used to operating in the hump of real and they try to [...]

So tonight while watching the Olympics, I was playing around on iTunes downloading a couple movies for some upcoming trips. I decided to download one of my favorite movies of all time, which also happens to be the greatest marketing movie ever created. Some of you may have heard of it. It’s a small indie [...]

So here I am sitting at the Affiliate Summit on Tuesday, the last day of the summit. And let me tell you, its been very productive.
Marketing is all about generating revenue and affiliate marketing isn’t any different. For those of you who don’t understand affiliate marketing, its actually quite simple. Its basically where a merchant [...]

Just one simple question? How long can newspapers weather the perfect storm?
Is there enough innovation left in the industry?

As I get ready to watch the UFC fights tonight, I got thinking about the branding of fighters. Unfortunately, most fighters leave the branding up to the association they fight for. The problem with that is their are controlled by the association. They have no autonomy, and are very dependent on the whims of the [...]

So do you really think you have what it takes to be a marketer? You are a small business owner, and now you want to be a marketer. Well if I can’t talk you out of it. Here’s some advice.

Take your time. It takes time to make a good marketing plan. Don’t rely on just [...]

Most people would say that money is the root of all evil. I respectfully disagree. Actually I disagree completely and don’t care if its respectful.
Money is the root of all opportunity… what you do with that money is up to you. If you choose to use your opportunity for evil, then so be it. And [...]

If you are not ready to commit to your company and your business, why do you keep showing up?
Seriously… do you think that just showing up is enough to make your business grow? It isn’t. Just because you opened your doors and your mother really likes your business doesn’t mean that its successful or even [...]