So do you really think you have what it takes to be a marketer? You are a small business owner, and now you want to be a marketer. Well if I can’t talk you out of it. Here’s some advice.

1. Take your time. It takes time to make a good marketing plan. Don’t rely on just one afternoon’s work to set your marketing calendar for the next year. You didn’t build your business in one day, but you could crush it in one afternoon if that’s all you dedicate to your marketing.

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Most people would say that money is the root of all evil. I respectfully disagree. Actually I disagree completely and don’t care if its respectful.

Money is the root of all opportunity… what you do with that money is up to you. If you choose to use your opportunity for evil, then so be it. And often greed makes one learn towards the evil side. But its when money is used for good opportunities that you really see the growth.

Here’s what I mean. Take a small business who just today told me, “It’s been slow for the last couple months. I don’t think the advertising I am doing is working. But I can’t do any more until things pick back up”

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If you are not ready to commit to your company and your business, why do you keep showing up?

Seriously… do you think that just showing up is enough to make your business grow? It isn’t. Just because you opened your doors and your mother really likes your business doesn’t mean that its successful or even good.
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A lot of business owners ask me… what am I doing wrong? How can I grow my business.

My response? Your business sucks. You are not unique, there is nothing special about you. Why is it that most businesses are so hell bent on competing based on “customer service” yet Wal-Mart gives better customer service than them.

Most small businesses are not set up for great customer service, most can’t even pull off mediocre customer service. So stop using that as your platform for you business success. It won’t work.

So what can you do to stop your business from sucking? Simple:

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