As a marketer or a small business owner no doubt you have had to create some ads… and if you think its the responsibility of you ad rep, you’re in for a world of hurt. And a lot of wasted money. It’s your product, you need to understand what it takes to create a good [...]

I’ll make this simple. Your customers are stupid. They don’t know about your business, they don’t know your industry jargon, in fact they don’t even care. All they care about is themselves. They are selfish, you can’t change that, so get over it. But you can use it to your advantage.
Remember customers are stupid. So [...]