As a marketer or a small business owner no doubt you have had to create some ads… and if you think its the responsibility of you ad rep, you’re in for a world of hurt. And a lot of wasted money. It’s your product, you need to understand what it takes to create a good [...]

Everytime I pass a semi-trailer with nothing on it I think of what a waste of potential advertising space it could be. Someone should start getting the rights to this white space.

I spend a lot of time traveling for various projects, and I often think that there has to be a better way to capitalize on the captive nature of an airplane. As a traveler, there isn’t anywhere to go once you board a plane (barring the occasional criminal turned skydiver). Isn’t that a perfect [...]

So tonight while watching the Olympics, I was playing around on iTunes downloading a couple movies for some upcoming trips. I decided to download one of my favorite movies of all time, which also happens to be the greatest marketing movie ever created. Some of you may have heard of it. It’s a small indie [...]

I’ll make this simple. Your customers are stupid. They don’t know about your business, they don’t know your industry jargon, in fact they don’t even care. All they care about is themselves. They are selfish, you can’t change that, so get over it. But you can use it to your advantage.
Remember customers are stupid. So [...]

Most people would say that money is the root of all evil. I respectfully disagree. Actually I disagree completely and don’t care if its respectful.
Money is the root of all opportunity… what you do with that money is up to you. If you choose to use your opportunity for evil, then so be it. And [...]