I was talking with a business owner last week, and he was giving me a sob story about how he can’t afford to market properly even though he really wants to. Below is a summary of our conversation…
First off, I explained to him that if he really wanted to, finding dollars for marketing would be [...]

This morning likely Republican Nominee John McCain named Alaskan Govenor Sarah Palin as his Vice Presidential running mate. Now we all know that McCain did not do this for a political reason, she pales in comparison to any of his other choices. But this is not a political blog, this is about marketing, and McCain’s [...]

I’ll make this simple. Your customers are stupid. They don’t know about your business, they don’t know your industry jargon, in fact they don’t even care. All they care about is themselves. They are selfish, you can’t change that, so get over it. But you can use it to your advantage.
Remember customers are stupid. So [...]