I was talking with a business owner last week, and he was giving me a sob story about how he can’t afford to market properly even though he really wants to. Below is a summary of our conversation…
First off, I explained to him that if he really wanted to, finding dollars for marketing would be [...]

Seth Godin posted a topic on his blog called “The Dead Zone of Slick” . I’ll give you a quick summary, but if you haven’t read it, you should head over and read it.
Basically Seth was saying that when people or companies are used to operating in the hump of real and they try to [...]

Just one simple question? How long can newspapers weather the perfect storm?
Is there enough innovation left in the industry?

I was driving through Utah while visiting a client just over a year ago, and I saw a brilliant billboard for a financial services company.
It said:
“Over the course of their life, the average American eats 8 spiders while sleeping”
-Sometimes we’re too honest

A lot of business owners ask me… what am I doing wrong? How can I grow my business.
My response? Your business sucks. You are not unique, there is nothing special about you. Why is it that most businesses are so hell bent on competing based on “customer service” yet Wal-Mart gives better customer service than [...]

I am Zack Wenthe, and this is my blog. Some people have been asking, why marketingwicked, doesn’t that imply evil? No, marketing wicked was born out of the concept that you can beat your competition and enjoy it. Too many small businesses are scared to actually beat their competition, they don’t want to hurt any [...]