Seth Godin posted a topic on his blog called “The Dead Zone of Slick” . I’ll give you a quick summary, but if you haven’t read it, you should head over and read it.
Basically Seth was saying that when people or companies are used to operating in the hump of real and they try to [...]

So tonight while watching the Olympics, I was playing around on iTunes downloading a couple movies for some upcoming trips. I decided to download one of my favorite movies of all time, which also happens to be the greatest marketing movie ever created. Some of you may have heard of it. It’s a small indie [...]

I’ll make this simple. Your customers are stupid. They don’t know about your business, they don’t know your industry jargon, in fact they don’t even care. All they care about is themselves. They are selfish, you can’t change that, so get over it. But you can use it to your advantage.
Remember customers are stupid. So [...]

Just one simple question? How long can newspapers weather the perfect storm?
Is there enough innovation left in the industry?

I’m testing out the new iPhone app for wordpress and so far it’s pretty cool. I really could see a huge benefit for this to a quick update blog like a dining blog or a travel blog. Since you can upload pictures from your phone it makes a perfect tool for moblogging.
I will use [...]

As I get ready to watch the UFC fights tonight, I got thinking about the branding of fighters. Unfortunately, most fighters leave the branding up to the association they fight for. The problem with that is their are controlled by the association. They have no autonomy, and are very dependent on the whims of the [...]

I was driving through Utah while visiting a client just over a year ago, and I saw a brilliant billboard for a financial services company.
It said:
“Over the course of their life, the average American eats 8 spiders while sleeping”
-Sometimes we’re too honest

So do you really think you have what it takes to be a marketer? You are a small business owner, and now you want to be a marketer. Well if I can’t talk you out of it. Here’s some advice.

Take your time. It takes time to make a good marketing plan. Don’t rely on just [...]