Seth Godin posted a topic on his blog called “The Dead Zone of Slick” . I’ll give you a quick summary, but if you haven’t read it, you should head over and read it.
Basically Seth was saying that when people or companies are used to operating in the hump of real and they try to [...]
Browsing Small Business™
Avoid The Dead Zone
Sometimes too honest…
I was driving through Utah while visiting a client just over a year ago, and I saw a brilliant billboard for a financial services company.
It said:
“Over the course of their life, the average American eats 8 spiders while sleeping”
-Sometimes we’re too honest
So you think you want to be a marketer…
So do you really think you have what it takes to be a marketer? You are a small business owner, and now you want to be a marketer. Well if I can’t talk you out of it. Here’s some advice.
Take your time. It takes time to make a good marketing plan. Don’t rely on just [...]
Money is the root of…
Most people would say that money is the root of all evil. I respectfully disagree. Actually I disagree completely and don’t care if its respectful.
Money is the root of all opportunity… what you do with that money is up to you. If you choose to use your opportunity for evil, then so be it. And [...]
Why Your Business Sucks
A lot of business owners ask me… what am I doing wrong? How can I grow my business.
My response? Your business sucks. You are not unique, there is nothing special about you. Why is it that most businesses are so hell bent on competing based on “customer service” yet Wal-Mart gives better customer service than [...]








